For immediate release

September 12, 2011, San Francisco, CA – Starting today, shoes & ships ltd. is showcasing its platform at Techcrunch Disrupt and is offering the world the chance to talk about Techcrunch Disrupt online – and in private.

CEO and founder of shoes & ships, Neta Weinryb, explains: “This is the first time that Internet users around the world will be able to discuss this conference with others, in private, critiquing everything they see and hear, without having their thoughts blasted online in familiar social networks.”

“The web today only offers limited opportunities to communicate privately with people you don’t know,” Neta says. “Users have to choose between communicating with their social circle only and communicating in public. But this does not suit all users: research shows that 80% of twitter users actually never tweet and 90% of internet forums’ readers do not ever write.”

Neta wants her company to enable all types of users to benefit from the social wealth of the Internet. “Research shows that women go online to share – their stories, their feelings, and their experiences whereas men look for information.  There are so many Q&A sites available for exchange of information, but very few options for those who are looking for unstructured and private conversations.”

shoes & ships is offering its solution to brands, e-commerce sites and online communities who benefit from a social marketing conversation environment that appeals to substantial parts of the population.

The product is easy to use: to discuss TechCrunch Disrupt, all users do is go to where they add a new contact to their IM/chat contact list – and then start a conversation with that contact. The shoes & ships system invites others who share the same interests to join the conversation.  Identities and conversations are kept private. And like any good conversation, it can start with the startup on the stage and end with… discussing fund raising.

To use the shoes & ships system during TechCrunch Disrupt SF, go to


About shoes & ships


shoes  & ships ltd. is creating subject-based conversations between users who are not socially related. It does so in users’ everyday communications environment: their IM or chat client.


shoes & ships offers its solution to publishers such as brand owners, online sites and communities who benefit from its offering because it creates a new type of social marketing conversation environment that suits extensive parts of the population, including women and wall-shy users. By doing so, it enables publishers to create brand presence in customers’ communications environment and increase customer loyalty.


The product is very easy to use: all users need to do is add a new contact to their IM/chat contact list – for example “Nike” – and then start a discussion with that contact. The system matches them with other users who share the same interests (based on previous conversation and their profile) and they can chat with them. Identities and contact details are kept private.


To sum things up: shoes & ships is unique because it:

1. Lets people do things in private

2. Offers users carefully selected interactions rather than a stream of information and possibilities

3. Enables true conversations – immediate, interactive and intimate

4. Web site independent and cross platform – continuous presence in users’ online environment


Founded in Israel in April 2010, shoes & ships ltd. is launching its solutions with first customers in September, 2011.


For contact more information please go to


About TechCrunch Disrupt

TechCrunch Disrupt SF 2011( is TechCrunch’s second annual conference in San Francisco attracting over 2,500 leading technology innovators and investors and over 150 new startups.  The main conference is preceded by the popular Hackathon -- a 24-hour competition where over 500 top developers present new innovations. TechCrunch Disrupt follows with a format that combines top thought-leader discussions with new product and company launches.  Morning executive discussions debate the most timely disruptions in the technology industry.  Afternoons host the Startup Battlefield where 30 plus new companies will launch for the first time on stage, selected to present from more than 1000 applications received from around the world.  Another 100 early-stage startups will exhibit in Startup Alley.  TechCrunch will award a $50,000 grand prize along with other award recognitions at the conclusion of the conference.  The Hackathon is Sept 10-11; the main conference is Sept 12-14 2011 at San Francisco Design Center Concourse, 635 8th Street (at Brannan), San Francisco, CA 94107.  


TechCrunch ( is a leading technology media network dedicated to obsessively profiling and reviewing new Internet products and companies. Founded by Michael Arrington in 2005, TechCrunch and its network of websites reach over 13 million unique visitors and more than 30 million page views per month. TechCrunch was acquired by AOL in 2011 and operates a global network of websites including dedicated properties in Europe and Japan, as well as specialized industry websites including MobileCrunch, CrunchGear, GreenTech, TechCrunchIT, and CrunchBase. TechCrunch's CrunchBase is the leading open database about startup companies, people, and investors. In addition to TechCrunch Disrupt, TechCrunch hosts other conferences and events, including the Crunchies Awards ( and various meet-ups worldwide, serving as community platforms for industry conversation and collaboration.

    Hi, I am 
    Neta Weinryb

    I am the CEO and co-founder of shoe & ships. For now, we cannot reveal much about our solution, but watch this space for developments.



    September 2011
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