The web today is mostly public, social circle and location-based.


However, 80% of twitter users do not tweet.
90% of forum readers do not write.
  
Clearly, these tools do not suit many web users.

And this is why we founded shoes & ships.

shoes & ships offers users a way to experience the web differently:
  • To have private interactions
  • To reach beyond their social circle and physical location
  • To participate in selected interactions rather than be bombarded by an information stream  

So what is it that we do?

shoes  & ships creates interest and context-based conversations between users who are not socially related in their everyday communications environment: IM, mobile or Facebook chat.

Publishers such as brand owners, online sites and communities benefit from it because it creates a social marketing conversation environment that appeals to substantial parts of the population including wall-shy users and women.

Other benefits include:

1. Site-independent, permanent, and active presence in their users’ online environment, which is translated into repeat site visits and revenues

2. Self-feeding cost effective Social Media Marketing tool

3. Additional opportunities for customer-brand/publisher interaction

Some numbers: interest-based interaction services available today are either public (forums, Facebook,Twitter) or are structured Q&A sites (answers.com, Aardvark, Quora). However, research shows that whereas men use the Internet to collect information women use the Internet mainly to "connect with others like me". While forums do offer the opportunity to share experiences, they offer a “public” interaction, which is the main reason that over 90% of their readers are not active participants.

Nice to meet you

shoes & ships was founded by a group of seasoned engineers, who thought that public interactions should not be the only way to explore the social wealth of the web. 
To translate our dream into a working product, we combined our  skills which include product and marketing and business development experience, NLP and semantic analysis, knowledge of large data systems and open source experience.

Getting in touch

We are taking our first public steps: this site is still under development, and we have a new blog, Twitter account and Facebook page. Please use these channels to let us know what you think and how we can help you.

And if you'd rather do it in private: you can use our contact page to send an email or just call.